Marketing Your Clinical Practice: Ethically, Effectively, Economically, Third Edition

Marketing Your Clinical Practice: Ethically, Effectively, Economically, Third Edition
Neil Baum, MD, Clinical Associate Professor of Urology, Tulane School of Medicine and Louisiana State University, Gretchen Henkel
ISBN-13: 9780763733346
ISBN-10: 0763733342
$89.95 (Sugg. US List)
Hardcover
481 Pages
© 2004

If you find you are suffering from burn out and/or are not enjoying the practice of medicine as much as in the past, if you have a contracting population base, if you are receiving fewer referrals from other colleagues this year than you were two years ago, or if managed care has moved your existing patients to another health care provider, then this book is for you. Marketing Your Clinical Practice, Third Edition can help you sculpt the kind of practice you want, target a desirable patient population, and get more of a handle on your business. This book will provide you with hundreds of marketing ideas that can be inexpensively implemented and that you can start using immediately. And when you do, you will find that you have happier patients, a more enthusiastic staff, and greater personal satisfaction.

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