New Website Portal Delivers Pre-Qualified Spinal Decompression Patients to Participating Doctors

New Website Portal Delivers Pre-Qualified Spinal Decompression Patients to Participating Doctors
July 31, 2008
The Earth Times

Back Care Network Offers Cost-Effective, Turnkey Digital Marketing for Targeted Lead Generation CHANDLER, Ariz., July 31

CHANDLER, Ariz., July 31 /PRNewswire/ -- Doctors of Chiropractic offering
Spinal Decompression therapy now can market themselves directly to America's
31 million back pain sufferers via a new website portal launched today by the
Back Care Network, LLC. The portal, http://www.backcarenetwork.com, harnesses
the power of the internet to enable local area doctors of chiropractic to be
found by people with back pain searching for Spinal Decompression and/or
general alternatives to surgery and medications for back pain relief.

Back Care Network (BCN) is a healthcare marketing and business development
consultancy whose principals are medical and chiropractic physicians, digital
marketing professionals and business executives. Recognizing that the
internet is the most widely used resource for health and wellness information
research and that search engines such as Google and Yahoo! are the gateways to
searching for this information, the BCN's portal strategy focuses on search
engine optimization to connect highly qualified patients with back pain to
Spinal Decompression content and ultimately the Network's physicians.

"The Network's portal positions our doctors in front of the right
patients, at the right time, and with the right message," notes Kevin
Slattery, MD, one of BCN's principals. "It informs and directs potential
patients so that the doctors can just focus on providing the treatment."

In contrast to traditional marketing methods such as print and electronic
advertising that require sizable investment to potentially reach a handful of
patient prospects among a mass audience, disruptive practices such as
telemarketing and time-consuming informational seminars, search engine
marketing is targeted, cost-effective and automated, delivering a high return
on investment.

"I've seen and tried many patient lead generation and other marketing
programs throughout the years and none of them comes close to what BCN
offers," says Sam Galati, Doctor of Chiropractic of Ohio. "Solo web marketing
efforts can't compare to the pull of the Network and the digital marketing
expertise would be cost-prohibitive on an individual basis. Joining the
Network is a no-brainer."

Participating doctors of chiropractic pay a one-time registration and
nominal monthly media fees in order to receive a dedicated web page within the
Network's portal and benefit by all the traffic drawn to it. Zip code
exclusivity is available as are some unique and innovative lead referral and
revenue sharing programs, which can result in a doctor being able to offset
100% of their monthly marketing fees.

To help patients afford the Spinal Decompression treatments, BCN has
partnered with two financial credit institutions to offer patient financing
plans.

To find out more about the BCN and these programs, interested
chiropractors can request information by going to
http://www.backcarenetwork.com/physician-information.php, or calling Back Care
Network at 866.496.4408

Chiropractors are also invited to attend a Webinar on the BCN and their
Spinal Decompression patient lead acquisition program being held on August 9,
at 1:00 PM EDT. Reserve your Webinar seat now at
https://www2.gotomeeting.com/register/970918438

About Back Care Network.

Back Care Network (http://www.backcarenetwork.com) is marketing and
business development consultancy comprised of professionals who hail from the
medical, business and digital marketing industries.

The Back Care Network portal website was developed for the specific reason
of driving highly qualified patients who are seeking out the latest
break-through technology known as non-surgical spinal decompression, to local
area Chiropractors who provide that service. The BCN is committed to provide a
non-invasive, pain free, no side effect solution to back pain symptoms.