WE'RE SPREADING THE WORD ABOUT CHIROPRACTIC - Chiropractic Market Research

Think Again – Think Chiropractic!
According to recent estimates the Chiropractic profession cares for only 8% of the general public. FCP hopes to create a credible and focused message, which is necessary to capture a larger share of the market. A multi-media, multi-year program is in motion that offers both national media exposure as well as local promotional support.

FCP has initiated an aggressive advertising and public relations campaign in major markets to inform, educate and stimulate the consumer public. The primary objective is to increase market share in every Doctor of Chiropractic's office over the next decade by increasing Chiropractic exposure to the public incrementally each year as the Foundation gains participation by a wide variety of DCs.

The campaign consists of two phases. The first, focused on research, has already been competed. The second phase that began in July 2006 includes the advertising in prominent publications throughout the country with testimonials from chiropractic patients that will convince customers to rethink established perceptions of Chiropractic.

Campaign Objectives
To give chiropractic more positive media exposure
To motivate the general public to consider and ultimately utilize chiropractic services
To create an identity of professionalism, which is consistent with consumer expectations
To increase patient visits
To give the chiropractic practitioner the marketing support s/he needs to build and maintain a successful practice.