Washington Redskins cheerleaders join the Foundation for Chiropractic Progress' PR campaign to promote chiropractic.

With the Super Bowl only weeks away and football squarely in the public eye, the Foundation for Chiropractic Progress (FCP) has recruited more support from the National Football League for its ongoing public-relations campaign to promote the value of chiropractic care to the public.

The FCP, which named NFL Hall of Famer Jerry Rice a spokesperson back in 2008, recently completed a video public-service announcement featuring the Washington Redskins cheerleaders. A print advertorial and 60-second TV spot are also in the works.