Wellness Lifestyle Insights 2007: Emerging Trends to Shape the Future Marketplace

Wellness Lifestyle Insights 2007: Emerging Trends to Shape the Future Marketplace
Hartman Group
June 1, 2007
169 Pages
Pub ID: HAR1580777
Price: $15,000.00

The Hartman Group released its first comprehensive consumer-centric study of the wellness marketplace in 2000. Five years later, we revisited this issue and determined consumers had continued their trajectory toward greater involvement in health and wellness. At that time, health and wellness was spurred by consumersÌ need to take back control of their personal health and health of their families. Now in 2007, we see consumers continuing their engagement in health and wellness, but the motivations for involvement have once again shifted.

Wellness Lifestyle Insights 2007: Emerging Trends to Shape the Future Marketplace provides a comprehensive exploration into where consumers are currently with respect to wellness and how their interests and involvement continue to redefine and shape the marketplace not only of today, but tomorrow as well. The report finds the overarching objective of participation in wellness is moving toward the realization of quality life experiences. Quality life experiences include being fully engaged in life, having fun, enjoying authentic experiences, not living with restriction or denial, and permitting play and imagination.

In their search for wellness, consumers come to participate - in varying degrees - in different segments of the health and wellness products and services market. In terms of broader cultural shifts, the move toward wellness frames much of the increased participation in purchasing and using many products consumers connect with living a wellness lifestyle. To accurately capture, examine and portray consumer behavior, however, requires a shift in how consumers are viewed.

This report clearly reveals the disparity in how industry (e.g., food and beverage manufacturers, retailers) and social institutions (e.g., medical and public health organizations) view consumers and how consumers perceive themselves. Specifically, this report provides a current view on wellness lifestyles, looking at how consumers have changed since 2000 and 2005 and identifying trends with traction to shape the wellness marketplace in the coming years. We see more Error! Reference source not found. The Hartman Group, Inc. | 2 consumers, for instance, wanting to be healthy so they can enjoy life today and tomorrowÛfreedom from illness, once a strong motivator, is now a necessary and expected condition of modern life.

Given consumersÌ definitions of wellness as an Ïultimate, all-encompassing experienceÓ and the general perception of the mainstream marketplace as being very low on the Ïemotional experienceÓ scale, we believe there is a tremendous opportunity for understanding consumersÌ current health and wellness choices and how their attitudes and behaviors translate into a blueprint for the future wellness-driven marketplace.